Project Description

L’Oreal Professionnel – Serioxyl

L’Oréal Professionnel Philippines commissioned GrafikGiraffe to create campaign videos for their product Serioxyl.

Since it was for the beginning of the year, they wanted to circle around the idea of Hair Resolutions. Furthermore Serioxyl helps counter hair thinning and hair loss. Also L’Oreal Professionnel got Aaron Atayde as the talent.

We created 2 campaign videos: the first one highlighting the product and its benefits featuring a stylist at a L’Oreal sponsored salon. Finally, a vlog style instructional video. We had Aaron talk to the camera as if he were creating his video teaching people how to use Serioxyl.

View the Serioxyl video here and the instructional video here