Project Description

BenCab x New Era x Secret Fresh

Secret Fresh Apparel approached GrafikGiraffe to take photos and create videos for their collaboration with BenCab and New Era.

This is Secret Fresh Apparel and New Era Cap Philippines’s first collaboration featuring National Artist Ben Cabrera. As a result three caps featuring the colors of the Philippine flag and showcasing BenCab’s iconic character Sabel were created.

Secret Fresh wanted to build hype for the release of the collection as premium collector’s items, bridging the gap between streetwear enthusiasts and art collectors of all ages.

We shot interviews with BenCab, Bigboy Cheng of Secret Fresh, and Chip Esguerra of New Era Cap PH about the upcoming collection as a video feature for the event. We also did product photoshoots featuring the caps, making sure to hide model’s faces to further emphasize the product. The video was edited in such a way that would appeal to both markets Secret Fresh was targeting.

View the video here