L’Oreal Professionnel - Serioxyl

L'Oréal Professionnel provides breakthrough technology and superior products used by some of the world’s greatest hair stylists.

L'Oréal Professionnel wanted a digital campaign for their product Serioxyl. Since it was for the beginning of the year, they wanted to circle around the idea of Hair Resolution since Serioxyl helps counter hair thinning and hair loss.

We created 2 videos for them, the first one highlighting the product and its benefits featuring a stylist at a L’Oreal sponsored salon. The second was a vlog style instructional video. We had Aaron Atayde, the talent, talk to the camera as if he were creating his own vlog content teaching people to use the product he’s trying to sell. Since it’s a digital campaign they wanted to squeeze all possible information in less than a minute.

View the Serioxyl video here and the instructional video here