Krispy Kream: Dough it Forward 2017
As a way of promoting kindness during the christmas season, Petch Worldwide, the ad agency hired by Krispy Kreme, came up with a campaign for customers to buy a donut for the person next in line to them and in turn is given a surprise free donut as well. This was done during the Christmas season to get into the spirit of giving.
Krispy Kreme needed an explanation video to promote the campaign and document its first day. The campaign ran for only two weeks so viewer engagement and interest were crucial.
For the promotion video, we made a simple animation video explaining the process of how the promo works and documented its first day, staging a few customers first to attract curiosity. Eventually other customers partook in the campaign and it became a warm, thoughtful event.
View the video here